Don Broco's song "Technology" presents a thought-provoking examination of the widespread impact of modern technology on both interpersonal connections and broader societal dynamics. The lyrics delve into the pervasive sense of disconnection and superficiality fostered by the digital age, capturing the disillusionment and frustration felt by many individuals confronted with the constant intrusion of technology into their lives.
The opening lines of the song immediately set the tone for its critical exploration of contemporary communication norms. The band admonishes against the incessant focus on material wealth and the relentless documentation of daily experiences through photographs. The repetition of "Don't talk about money / 'Cause money talks" serves to underscore the prevailing materialistic ethos of society, while also highlighting the inherently superficial nature of online interactions.
As the song progresses, Don Broco delves deeper into the theme of friendship and social dynamics in the digital era. They lament the erosion of genuine connection amidst the overwhelming deluge of online activity. The band expresses disillusionment with the preoccupation of their peers with physical appearance and the ceaseless pursuit of validation through social media platforms.
The chorus emerges as a rallying cry against the shallow and artificial aspects of modern technology. It urges listeners to reject the superficial pursuits fostered by the digital age and reclaim authenticity in their relationships. The repetition of "Non-stop 24/7 / I know you're not the only one messing" highlights the universal struggle to navigate the pitfalls of online culture.
In the bridge of the song, Don Broco wistfully yearns for a return to simpler times, evoking a sense of nostalgia for an era before the omnipresence of technology in everyday life. The desire to "take it back, back / Turn back the technology" reflects a longing for genuine human connection and a desire to escape the relentless intrusion of digital devices.
In the final verses, the band reflects on the existential isolation bred by the digital age, expressing a yearning for authentic connection and understanding in a world increasingly dominated by virtual interactions. The repetition of "Keep me moving on left, right, left, right" underscores the struggle to preserve one's sense of self amidst the ceaseless bombardment of technology.
In conclusion, "Technology" by Don Broco serves as a poignant critique of the dehumanizing effects of modern technology on interpersonal relationships and societal values. Through its introspective lyrics and impassioned delivery, the song urges listeners to reevaluate the role of technology in their lives and strive for authenticity and genuine connection in an increasingly digitized world.
